We love our heritage.

Established in 1947, Wrangler’s rich history stems from designing denim for the ‘working cowboy,’ became a fashion go-to for Hollywood stars in the 70s, and has remained relevant ever since. After all this time we’ve stayed true to our motto “it’s all about the jeans”, and have established ourselves as one of the oldest heritage denim brands in the world.

We value timeless appeal.

We believe in quality and timeless design, and strive to make high quality, durable denim which is made to last.

We value equality.

Wrangler’s for everyone.

We only work with ethical partners who share our values.

We love discovery.

We live by the quote “There’s nowhere to go but everywhere” by Jack Kerouac.

We love music.

All of it. We do what we can to support live music in Australia.

We love to help

We’re committed to improving sustainable and ethical practices.

With the help of festival goers, we’ve donated over 1500 pairs of new and pre-loved jeans to charity partners in the last 3 years.

We value Freedom, and invite you to embrace your free spirit.

Free to Create. Free to Discover. Free to Express. Free in Wranglers.