In 2016 we launched The Exchange Project - a community focused initiative based around a denim-exchange concept. The Exchange Project saw the public donate wearable, pre-loved jeans in exchange for a brand new pair of Wrangler jeans, or a discount off new denim. In the last four years we’ve donated over 3000 pairs of pre-loved and new Wrangler jeans to charity partners including HoMie, The Salvation Army and Launch Housing - to help those in need.

We’ve also been a Jeans for Genes partner since 2015, running an offer on www.wrangler.com.au and making a donation for every pair of jeans sold over a four-day period each year.