We are environmentally conscious and committed to developing and improving sustainable design and production processes to reduce the impact our business has on the environment. We strive to align our environmental standards with our policy in place to protect workers’ rights.

S U S T A I N A B L E  C O T T O N


The fashion industry, particularly in the production of denim, uses a lot of cotton. At Wrangler, we recognize the level of stress this places on the environment and it inspired us to partner with the Better Cotton Initiative (BCI).

BCI was founded out of the belief that there is a more sustainable way to grow and produce cotton. BCI-licensed farmers produce cotton in a way that focuses on decreasing the environmental impact of cotton, improving water efficiency, minimizing the effects of fertilizers and pesticides, soil health and natural habitats. BCI also focuses on education and is committed to improving labour standards and the livelihoods and economic development in cotton producing areas for the farming communities.

Currently BCI accounts for around 12% of global cotton production. For the classic Wrangler denim you love with the added knowledge your purchase supports sustainable cotton globally, look for BCI-labelled styles on our website.

Read more here https://bettercotton.org/

C L O S E D  L O O P  C O T T O N  I N I T I A T I V E


We have also introduced recycled cotton into our collections. A percentage of the cotton used in the production of these select t-shirts is recycled from post-consumer cotton waste (for example, existing t-shirts that have been discarded for landfill).

The fabrics are sorted by type and colour and then processed through stripping machines that break down the fabric into fibres. These fibers are then spun and combined with virgin cotton fibers to create a blend that is used for recycled cotton styles. This process is more environmentally friendly as it reduces the amount of water and energy used in the production of cotton and reduces land fill f or otherwise discarded garments.

R E C Y C L E D  W A T E R


Approximately 60% of our suppliers’ factories have implemented water recycling treatment plants, which recycle the water used throughout the manufacturing process of our denim. This water recycling can happen over and over, significantly reducing the total amount of water used in the production of our denim.



Our supplier fabric mills and dye houses use a lot of water, which presents a significant environmental challenge. In addition, dyeing can negatively affect surface water quality if dyes and chemicals are mismanaged and improperly discharged. Kontoor Brands has focused much effort in managing this process, and we hold our manufacturing partners to stringent Global Wastewater Discharge Standards, developed in line with Business for Social Responsibility’s (BSR) Wastewater Discharge Standards. The standards require that water used in production is properly treated before it’s returned to the surrounding ecosystem and community.

To support our suppliers in identifying and eliminating unwanted chemicals from entering our manufacturing process, our CHEM-IQSM chemical management program helps suppliers make better choices regarding the use of chemicals in their own facilities. By preventing harmful chemicals from even entering the facility, the risk of contaminating the waterways surrounding our factories is reduced.

R E - P U R P O S I N G  R E D U N D A N T  F A B R I C


We’re continuously looking for ways we can minimise our redundant and unused fabric, including recycling and up-cycling into new products. In 2016, Wrangler Australia partnered with Mosevic, a company based in the UK that creates accessories from recycled denim. We provided them with our off-cuts and redundant fabric, and they handcrafted a sunglasses collection. They also use plant based resins and other environmentally preferred materials throughout their manufacturing process.


D R Y I N G  D E N I M


Our denim suppliers have recently upgraded their tumble dryers to more efficient, larger drum sizes so they can accommodate larger loads, reducing their power consumption by at least 30%. One of our larger supplies has also implemented an air drying process for our denim, using less electricity than traditional dryers.



YKK are one of our key partners - we use YKK zippers across our product ranges. YKK value environmental change and are actively pursuing initiatives to reduce their impact on the environment as well as their own compliance standards to protect worker’s rights.

They are working to eliminate hazardous chemicals from the manufacturing process and have developed ECO-DYE technology which reduces the amount of water in the zipper dying process to almost zero. They have also innovated recycled zippers made from PET bottles, old fiber and polyester remnants.

Find out more here https://www.ykkfastening.com/sustainability/management.html

A R C H I V E  P A P E R  P A T C H

The leather patch on the pocket of Wrangler jeans has been an iconic label representing tough, authentic, high quality jeans since 1947. In 2018 we introduced an alternative “paper patch” which the design team found on a vintage pair of Wrangler jeans they picked up in the USA.

We’ve received such a positive response to the updated paper patch that we’ve rolled it out to majority of our Womenswear denim styles, and have also introduced it into Menswear too.

S T O R E  P A C K A G I N G


Where possible we avoid packaging our garments individually, however where this is necessary we are proud to inform you that we’ve recently upgraded our individual garment packaging to biodegradable polybags.

We also deliver stock to our retail stores in recyclable cardboard boxes.

R E D U C T I O N  I N  L A N D F I L L


Denim is an extremely durable fabric, and Wrangler has always been synonymous with durability since its establishment as denim for the working cowboy.

Our ambition is to reduce landfill by creating denim that lasts. We work with the world’s best suppliers to ensure they are crafted with superior workmanship and from high quality denim.

You’ll notice a number of our jeans have flat-felled outseams, which is an original jeans finish. Flat-felled seams are clean, rugged, and guaranteed to last. The construction ensures that the seam allowances are encased within the seam leaving no raw edge. Twin rows of stitching which makes this extremely durable and provides a neat finish. The dual flat-felled outseams and inseams are actually one of Wrangler’s key identifying characteristics – we have seven icons which have set Wrangler jeans apart from it’s competitors since 1947.

We design heritage-inspired, timeless denim and apparel that is relevant season after season, and are made with high quality fabrics which ensure durability and longevity.

W H AT  C A N  Y O U  D O  T O  H E L P ?

A significant por tion of energy and water is used in the after-purchase phase of the lifecycle of your jeans. Denim doesn’t need to be washed after every wear. In fact, character is formed in your jeans the more you wear them without washing in between. They start to mould to your body, and the colour “wears” in a pattern unique to you.

When washing denim, use cold water and dry on the line.

Repair rather than replace your jeans.

Recycle your unwanted clothing. There are not-for-profit organisations in most areas that happily accept clothing donations. If you cannot find one in your local area, please contact us at customer service@wrangler.com.au for assistance.