17th February 2022
Double Rainbouu x Wrangler
Celebrating 75 Years of Wrangler
To kick off our 75th year we’ve teamed up with fashion brand Double Rainbouu to create a unisex collection that encompasses all the things we love about our Western heritage.
Inspired by the resilience and optimism of the cowboy spirit within all of us, the range is the perfect marriage of contemporary fun blended with the golden era of the glorious wild, wild west. Featuring a fusion of bold and bashful prints weaved in amongst Double Rainbouu’s signature party shirt styles, the collection is capped off with boot-scootin’, vintage inspired denim from our Wrangler heyday.
No longer just the pioneers of western culture, we’re trailblazing the modern era and we’re ready to showcase one of the best of our 75 years yet. Welcome to a whole new rodeo.
COMING OF AGE
As we continue to celebrate 75 years in the denim game, we’re winding back the clock this season and giving a nod to the 90s era. Before the internet, iPhones and social media there were mix tapes and VHS, and bands like Nirvana and Silverchair reigned supreme…