14th May 2020
With a second collection of our Indigood Denim.
INDIGOOD FOAM-DYEING - MAKING ETHICAL JEANS
It takes a lot of water and energy to create denim’s recognisable indigo shades. That’s why we have developed Indigood™ to change the way we dye our fabric and make sustainable clothing a reality. It includes a new innovative foam-dyeing process that uses 100% less water and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing. This pioneering technology promises to revolutionise the whole denim industry.
RECYCLED COTTON, REDUCING OUR IMPACT
Producing new cotton requires a vast amount of water, land and energy. We are committed to recycling our surplus cotton and reducing waste. Offcuts are shredded and spun into usable yarn. This fabric is made using at least 28% recycled cotton. Every detail has been made better. The labels are made from recycled plastics, the rivets and metal hardware are created using safe chemistry and our tags use 100% recycled paper.
These revolutionary faded denims have been created using sustainable and cutting-edge technologies including the use of lasers, ozone and nano-bubbles, all of which reduce the use of resources. Iconic denim, made better. Discover the INDIGOOD collection below.Want more? Read about where it all started here.
Iconic denim, sustainably made. Feel even better in Wrangler this Spring as our iconic denim shorts just got greener.
As part of our recent Lime Cordiale x Wrangler collaboration we recently got to hang out with two epic creatives, hanging out and shooting them wearing some of the epic pieces from the collaboration.
We have teamed up with Universal Store to give 1 lucky person & a friend the chance to WIN a customised Lime Cordiale surfboard, a $500 Lime Cordiale X Wrangler wardrobe a signed “14 Steps To A Better You” vinyl each!