14th May 2020
OUR MOST SUSTAINABLE DENIM EVER RETURNS
With a second collection of our Indigood Denim.
INDIGOOD FOAM-DYEING - MAKING ETHICAL JEANS
It takes a lot of water and energy to create denim’s recognisable indigo shades. That’s why we have developed Indigood™ to change the way we dye our fabric and make sustainable clothing a reality. It includes a new innovative foam-dyeing process that uses 100% less water and wastewater is virtually eliminated. Next to that, both energy use and waste are reduced by more than 60% when compared to conventional denim dyeing. This pioneering technology promises to revolutionise the whole denim industry.
RECYCLED COTTON, REDUCING OUR IMPACT
Producing new cotton requires a vast amount of water, land and energy. We are committed to recycling our surplus cotton and reducing waste. Offcuts are shredded and spun into usable yarn. This fabric is made using at least 28% recycled cotton. Every detail has been made better. The labels are made from recycled plastics, the rivets and metal hardware are created using safe chemistry and our tags use 100% recycled paper.
These revolutionary faded denims have been created using sustainable and cutting-edge technologies including the use of lasers, ozone and nano-bubbles, all of which reduce the use of resources. Iconic denim, made better. Discover the INDIGOOD collection below.Want more? Read about where it all started here.
SPRING 22 | INTO THE SUN
Introducing Spring 22. Step into the sun, warmer weather is on the horizon.
Wrangler x Upparel
Reuse. Repurpose. Recycle. Receive a $25 reward. As we take steps towards a better future, we've partnered with Upparel to reduce our impact on textile waste & landfill.