25th March 2020
Wrangler has always been synonymous with quality and whether we’re designing jeans for the original working cowboy or the free-spirited individuals of today, we continue to strive towards creating ethically sourced, high quality jeans.
Adventure and respect for nature go hand in hand, and we need to consider the tracks we leave behind in everything we do to ensure we’re protecting our precious planet.
We’re always looking for ways to reduce our environmental impact, and this season we’re excited to launch a second collection made with INDIGOOD technology– an innovative denim dying process which reduces water usage by 100%*. Not sure what Indigood is exactly? Read about it here.
Aaron carries the Men's Denim Sherpa Jacket in Silver Blues.
Mariangel wears the Bobbie Romper.
Mariangel wears the Broadways Jumpsuit in Midnight Black.
We’re also making efforts to move to a more circular economy, through utilising post-consumer waste in our recycled cotton styles, and our ‘Denim Exchange Project’ which is an initiative to re-home unwanted pre-loved denim. Find out more here.
We believe one pair of jeans can become a trusty companion you can wear anytime, anywhere. We all know denim just gets better and better with age. Your jeans form wear patterns unique to you, and hold memories – from the rip you got exploring an abandoned cabin, to the sun fading your favourite pair on a road trip through the mountains. They mould to your body, tell your story.
The latest collection has new washes in our favourite iconic fits when it comes to mens jeans, the Strangler and Drew, and for the ladies there’s a new fit called the Lita – a modernised straight leg womens jean. For the guys looking for a slightly looser fit check out our Sid Jeans.
The fit and fabric of our jeans make them super comfortable, we hope they become your favourites and ongoing wardrobe staples. We support slow fashion and conscious purchasing - our goal is to create durable and timeless denim that you can rely on, year after year. And we’ve been doing so since 1947.
Read more about how to care for your denim to prolong its lifetime in our Denim Care Guide.
Photography by Ali Mitton
Videography by Tyler Bell from The Sauce
Models are Mariangel Ballestas and Aaron Hyla
Hair & Makeup by Phoebe Barrett
Discover more about Wrangler’s Classics collection here!
Introducing Great Gable, a Perth band combining a wide range of influences to bring a subtle twist on the alternative-indie sound.