70 years of Wrangler
The 1970s is an iconic time in fashion history — from stone washed jeans to bold blue shades to vibrant graphic tees. It was during this decade that Wrangler became a definitive brand of youth culture, and it hasn’t looked back since.
Wrangler traces its origins to 1897 when C.C. Hudson relocated to Greensboro, North Carolina, and started working in an overall factory. Less than a decade later, Hudson founded the company that would become known as the Blue Bell Overall Company. In 1947, Blue Bell, which owned Wrangler, introduced the brand’s authentic western jeans to the American consumer with a simple ambition; to create the world's best five pocket jeans.
Trends may have come and gone ever since, but Wrangler's focus has remained the same; it's all about the jeans. A non-compromising position, giving Wrangler its iconic status.
Wrangler Australia is designed in Melbourne by a small devoted team who work hard to bring you great quality denim and clothing. We work with the worlds best denim suppliers who uphold high ethical standards of practice to bring you heritage inspired collections.
Video by Joel Roche.
At Wrangler our motto has been the same since the beginning. It’s all about the jeans. Designed locally in Australia for free-spirited individuals, who live by an underlying sense of adventure and freedom.