On June 14th our Freedom Campaign came to life!
The Freedom campaign is all about shining the spotlight on people who inspire others by doing what they're passionate about. People who create, who discover, who use their voice, people who are fearless and free to be themselves.
We've been very fortunate to work with a number of highly talented individuals that embody this ideal, many of whom had their artistry on display – The Jim Mitchells, Tim & Ed of the Lagoon Collective, Ryan Brabazon, and Leah Hoffman. Thanks for showing us what Freedom means to you.
Last but not least, we had a very special performance by te Jack River, who also featured in this campaign. Holly is a force to be reckoned with, not only in the alt-pop music landscape, but in community, politics, equality and environment. An artist in the truest sense of the word, she told us that to her, Freedom means: "Letting go of inner and outer boundaries - fearlessness", and we couldn't agree more.
Thanks to all who have contributed to the campaign, and to all those that helped us celebrate.
At Wrangler our motto has been the same since the beginning. It’s all about the jeans. Designed locally in Australia for free-spirited individuals, who live by an underlying sense of adventure and freedom.