Wednesday January 4 2017




Last year saw great success with our DENIM EXCHANGE at Sugar Mountain Festival – a unique and engaging twist to the music festival experience, that saw approximately 500 people donate a piece of wearable denim in exchange for a new pair of Wrangler jeans. We also had donation drop off points at General Pants Co stores, and all denim received was donated to The Salvation Army for resale to help those in need.

We’re proud to announce we’re returning with The Exchange Project in 2017, with the Denim Exchange present at both Sugar Mountain and Secret Garden Festivals. Festival goers can bring their unwanted, wearable denim to us, and walk away with a new pair of jeans or shorts feeling good that their donation is going to a good cause.

This year we’re partnering with Launch Housing their mission is to end homelessness, and they deliver services to over 18,000 people each year from 14 sites across Melbourne. Their Education First Youth Foyer is an innovative department that provides affordable accommodation to youth who are either homeless, or at risk of homelessness, and combine this with education, training and employment. The program is for young people who want to study but can’t live at home, and in exchange for the housing support, they study and also share their skills with their housemates.

Come and visit us at Sugar Mountain or Secret Garden for your chance to donate your old denim and support Launch Housing.

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At Wrangler our motto has been the same since the beginning. It’s all about the jeans. Designed locally in Australia for free-spirited individuals, who live by an underlying sense of adventure and freedom.


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