29th October 2020
Iconic denim, sustainably made. Feel even better in Wrangler this Spring as our iconic denim shorts just got greener.
Say hello to Wrangler Indigood™
With sustainability and innovation always at the forefront of our minds, we’ve worked hard this season to ensure your fave fits are crafted in our new Wrangler Indigood™ foam-dyeing technology which almost entirely removes water from the production process. It takes a lot of water and energy to create denim’s recognisable indigo colour shades. That’s why we have developed Wrangler Indigood™ to change the way we dye our fabric and make sustainable denim brands a reality.
Our new tech eliminates nasty chemicals, instead transferring dye to yarn with a foaming agent in an airtight environment sealed by a nitrogen hood.
Not only does foam-dyeing cut out the need for massive quantities of water it also uses 60% less energy and reduces chemical waste creation.
These styles are made from our traditional broken twill fabric but woven into fits especially for our Australian market including the Drew and Hi Bells Short for ladies and the Spencer for the guys. Want more- read about where it all started here.
Spring 23 | Road To Nowhere
This season we are taking you on a journey to explore the unexplored. Introducing Road To Nowhere, a collection inspired by lonely highways and roads off the beaten track, embracing the serenity and beauty of nature in places left untold.
Introducing Wrangler X Jakey Pedro
Inspired by the wildness of Navajo rodeos and bold pastel colours, we’re excited to come together with Bondi artist Jacob Pedrana to present our new Wrangler x Jakey Pedro collection.
Way Out Here. Introducing Autumn 23
Be it rural road trips, adventures to winter cabins or exploring our great outback, this season we are yearning for serenity, for open space and a slower rhythm as we celebrate life outside of the city and back on the open road.