1st June 2022

KAPOK DENIM

Meet our new revolutionary eco fabric that's better for the planet.

As part of our ongoing commitment to sustainability we are proud to introduce our new revolutionary range of Kapok denim. A natural fibre, it saves water, is 100% biodegradable and recyclable, yet is lightweight and super soft to touch. 

WHY WE CHOSE TO USE KAPOK 

It’s a natural fibre produced by the Kapok tree that can be harvested with no damage to the plant. 100% biodegradable & recyclable, not to mention antibacterial, mitigating odour so you can wash your jeans less. When blended with cotton it helps to save significant amounts of water. Its fibres are naturally lightweight, hypoallergenic & soft to touch whilst offering an an authentic rigid look.

Committed to our product, and devoted to caring for our planet our ongoing aim is to create iconic denim, sustainably made. 

Because better for the planet, means better for you.