1st June 2022
Meet our new revolutionary eco fabric that's better for the planet.
As part of our ongoing commitment to sustainability we are proud to introduce our new revolutionary range of Kapok denim. A natural fibre, it saves water, is 100% biodegradable and recyclable, yet is lightweight and super soft to touch.
WHY WE CHOSE TO USE KAPOK
It’s a natural fibre produced by the Kapok tree that can be harvested with no damage to the plant. 100% biodegradable & recyclable, not to mention antibacterial, mitigating odour so you can wash your jeans less. When blended with cotton it helps to save significant amounts of water. Its fibres are naturally lightweight, hypoallergenic & soft to touch whilst offering an an authentic rigid look.
Committed to our product, and devoted to caring for our planet our ongoing aim is to create iconic denim, sustainably made.
Because better for the planet, means better for you.
Spring 23 | Road To Nowhere
This season we are taking you on a journey to explore the unexplored. Introducing Road To Nowhere, a collection inspired by lonely highways and roads off the beaten track, embracing the serenity and beauty of nature in places left untold.
Introducing Wrangler X Jakey Pedro
Inspired by the wildness of Navajo rodeos and bold pastel colours, we’re excited to come together with Bondi artist Jacob Pedrana to present our new Wrangler x Jakey Pedro collection.
Way Out Here. Introducing Autumn 23
Be it rural road trips, adventures to winter cabins or exploring our great outback, this season we are yearning for serenity, for open space and a slower rhythm as we celebrate life outside of the city and back on the open road.