18TH AUGUST

WRANGLER X BIG PINEAPPLE FESTIVAL

We were once again overwhelmed by the generosity & support that festival goer’s showed us at the Big Pineapple Festival in support of HoMie

We were once again overwhelmed by the generosity & support that festival goer’s showed us at the Big Pineapple Festival in support of HoMie - a social enterprise that uses 100% of its profits to provide brand-new clothing, retail training and job opportunities to young people affected by homelessness or hardship.

wrangler-big-pineapple-festival

wrangler-big-pineapple-festival

Our teams worked hard- collecting over 300 pairs of jeans in just the first few hours! We loved meeting you all, talking all things Wrangler & HoMie and of course getting you in to a brand new pair of Wrangler jeans!

We’ll be sending some brand new Wrangler denim along with some of the pre-loved pairs to HoMie for their VIP shopping days, where some of those experiencing homelessness are invited to shop for free at the HoMie Street Store receiving new clothing and a dignified shopping experience, free food, haircuts, and beauty services. These days aim to increase social inclusion, connectedness and confidence for Melbourne’s community of people experiencing homelessness.

wrangler-big-pineapple-festival

wrangler-big-pineapple-festival

But that’s not it… we’ll also be working with local artists to create bespoke and unique pieces of art integrating the pre loved denim that will be auctioned off at a later stage - with all proceeds going to HoMie.

wrangler-big-pineapple-festival

wrangler-big-pineapple-festival

Once again thanks to all involved, see you next time!

Special thanks to The Big Pineapple festival and Lumberjack Productions for helping us bring it to life.

Head here to find out more about HoMie and youth homelessness.

Read Next

Spring 23 | Road To Nowhere
9th August 2023

Spring 23 | Road To Nowhere

This season we are taking you on a journey to explore the unexplored. Introducing Road To Nowhere, a collection inspired by lonely highways and roads off the beaten track, embracing the serenity and beauty of nature in places left untold.

Introducing Wrangler X Jakey Pedro
13th July 2023

Introducing Wrangler X Jakey Pedro

Inspired by the wildness of Navajo rodeos and bold pastel colours, we’re excited to come together with Bondi artist Jacob Pedrana to present our new Wrangler x Jakey Pedro collection.

Way Out Here. Introducing Autumn 23
12th April 2023

Way Out Here. Introducing Autumn 23

Be it rural road trips, adventures to winter cabins or exploring our great outback, this season we are yearning for serenity, for open space and a slower rhythm as we celebrate life outside of the city and back on the open road.