Care Guide


Denim is an extremely durable fabric, and Wrangler has always been synonymous with durability since its establishment as denim for the working cowboy. We design heritage-inspired, timeless denim and apparel that is relevant season after season, and made with high quality fabrics that ensure durability and longevity. Our ambition is to reduce landfill by creating denim that lasts.

Please remember, a significant portion of energy and water is used in the after-purchase phase of the lifecycle of your jeans.

Denim doesn’t need to be washed after every wear. In fact, character is further formed in your jeans the more you wear them without washing in between. They start to mould to your body, distressing and rips will get bigger, and the colour will “wear” in a pattern unique to you. They will end up telling your unique story!

And when you think your denim has had its day remember the three R’s before discarding them: REPAIR, REUSE AND RECYCLE.


Before you even put on your jeans for the first time, remember to always pull them up using the waistband, never use the belt loops as they have not been designed for this purpose and will rip off the fabric.


To maintain the integrity and colour of your jeans/denim try not to wash them – denim is a natural fibre, it doesn’t really like being washed.

Tricks to not washing them are:

  • Turning them inside out and airing them on the line
  • Add a few sprays of an essential oil like lavender in some water to make your jeans smell sweet, Lavender is antibacterial that can kill bacteria and nasty odours
  • For spills and stains without washing - use baby wipes, or a vodka soaked rag and dab (don’t rub) these methods will both take out the stain and will dry without issue
  • Turning them inside out and putting them on super low heat in the dryer with a dryer sheet, this will also get rid of the smell and make your jeans feels softer

Sidenote: The freezer trick is a myth! The stinky bacteria just goes to sleep in the freezer then wakes up once you’ve warmed your jeans back up to room temperature.

When washing your denim make it short and sweet.

  • Turn your jeans inside out
  • Cold wash with either a handful of salt or low enzyme detergent and fabric softener (again a few drops of essential oil can make your jeans smell sweet without reacting to the denim)
  • Either hand wash or delicate wash

Sidenote: Don’t forget, some black denims are sulphur based, which acts like super dark indigo and can sometimes bleed onto lighter colours.

  • Drip dry in the shade.


At Wrangler we take care in producing the best quality clothing for you guys, and we would love you to take care of them too!

Here are some tips for you to look after your new Wrangler pieces!

Jersey & Knitwear pieces

  • All of our jersey is designed to withstand a regular machine wash – however do always check the care label and follow the wash instructions we have provided
  • We are conscious of the environment and the amount of water we use, so we would encourage to wash all your clothes on a short 30degree cycle
  • With Knitted Jumpers, please follow the washing instructions given on your jumper’s care label. By following these you will keep your jumpers looking as awesome as the day you bought them


  • All of our Shirting is designed to withstand a regular machine wash, however some of our shirts are in specialist fabrics which may require a dry clean only – please always check your garment’s care label for guidelines before washing them


  • We encourage you not to wash jackets as they rarely need cleaning, but if you do need to clean your jacket we would always recommend checking with your local dry cleaner. Please always check your care label for guidance before cleaning your Jacket

Leather & Paper patches on Denim

  • Like our denim, our branded patches are designed to fade & wear with your jeans so you have the complete authentic look
  • Like Cotton, Leather is a natural material, and it’s characteristics change over time like denim, so if you notice slight differences on your leather patch after washing your jeans, please note this is normal and nothing to be worried about