75 Years of Wrangler


Welcome to a whole new rodeo. Join us as we celebrate 75 years of timeless denim.

Since 1947, Wrangler has epitomized the ethos of the Western lifestyle, inspired by the resilience & optimism of the cowboy spirit within all of us. No longer just the pioneers of western culture, we’re trailblazing the modern era & we’re ready to showcase one of the best of our 75 years yet.

Throughout 2022, we will celebrate 75 years of history & iconic style, with exclusive collaborations, sustainable practices & special collections.

Connecting to our history rich in denim & music while focusing on the future, this year is one to watch.

At Wrangler we pride ourselves in our deep rooted history supporting Australian music. Which is why it only felt natural to continue this tradition for our 75 years celebrations by partnering with a line-up of Australian artists that are killing it in the music scene.

We're giving you a sneak peak into a day in the life with your favourite Aussie musicians including Sloan Peterson, Teen Jesus & The Jean Teasers and Blessed. Follow them around as you get an insight into how they spend their days on tour & recording in Wrangler. Stay tuned as we continue to celebrate 75 years of Wrangler in 2022.

Are you ready for the ride?

Wrangler 75 years

Subscribe to our newsletter & follow us @wrangleraustralia to join us as we celebrate 75 years.