Iconic denim, sustainably made. With sustainability and innovation always at the forefront of our minds, we've worked hard this season to ensure your fave fits are crafted in our new IndigoodTM foam-dyeing technology which almost entirely removes water from the production process. It takes a lot of water and energy to create denim's recognisable indigo shades. That's why we have developed Indigood™ to change the way we dye our fabric and make sustainable clothing a reality. The Drew is our iconic antifit jean designed to be worn high on the waist and a little relaxed through the leg.